Growth Strategy
Cross-channel plans that connect acquisition to retention across African and global markets.
10,000+
newsletter subscribers grown in 3 months
Marketing & Growth Strategist
I help startups get seen, heard, and chosen.
From fintech to Web3 to entertainment, I've spent 4+ years turning invisible brands into industry conversations. Through strategy, storytelling, and campaigns that actually move numbers.
What I bring to the table.
Brand & Communications
Consistent brand messaging across every channel, from social to corporate comms to PR.
65%
increase in follower engagement
Content & SEO
Content built to rank on search and convert readers into repeat visitors.
120%
organic traffic growth
Community & Product Marketing
Communities that engage, not just follow. Go-to-market launches that land.
77%
increase in social engagement
How I Work
I don’t start with Tactics, I start by understanding
Listen & Audit
Before I touch anything, I dig into what's already there. Your existing content, your audience data,
your brand voice, what's working, what's not.
Most brands have more signal than they think.
They just haven't read it properly yet.
Strategy & Positioning
I map out who you're talking to, what they care about, and where the gaps are between what you're saying
and what they need to hear.
Once that's clear, every decision after it becomes obvious.
Build & Execute
Content, campaigns, community, partnerships. Whatever the strategy calls for, I build it and run it across channels. A blog post feeds a newsletter, a newsletter feeds social, social feeds community.
Measure & Adjust
I track what matters. Not vanity numbers, but the metrics tied to your actual goals. Subscriber growth,
engagement quality, traffic, conversions.
Then I adjust based on what the data says, not what looks good on a report.
Putting Africa on the Map: What I Do and Why It Matters
Before I knew what "startup" meant, I knew I wanted African businesses to be seen globally. That mission still drives how I build strategy, stories, and campaigns that turn visibility into real outcomes.
Mission-led marketing
I use marketing to put African businesses on the map and position them for long-term relevance.
Full-funnel execution
From strategy and PR to content, growth, and community, I build systems that move together.
Global storytelling
I connect African innovation to global audiences, partners, and markets through clear positioning.
Results that matter
I focus on measurable impact: stronger reach, deeper engagement, and campaigns tied to business goals.
Recent Projects
My Portfolio
American Women In Tech
Rebuilt a brand's entire communications rhythm in 3 months.
Challenge: Scattered messaging and inconsistent voice across channels.
65%
increase in engagement
10,000+
newsletter subscribers in 3 months
Batter Box
Turned a lifestyle blog into an organic traffic engine.
Challenge: Good content but no search visibility and flat traffic.
120%
organic traffic growth
200%
growth in lead generation
Thrive Financials
Took a financial literacy platform from invisible to fully booked.
Challenge: Solid content but low visibility and inconsistent attendance.
74%
social growth in 2 months
400%
increase in course enrollment
Like what you see? Let's talk about your brand.
Book a Call →Latest on Medium
From the Blog
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Customer Testimonials
Tumininu rebuilt our social and communication rhythm. Engagement climbed by 65% and newsletter open rates improved by 42%.
American Women In Tech
Comms Talent EngagementHer SEO and editorial strategy transformed our visibility, with 120% organic traffic growth and stronger content performance.
Batter Box
Contributing WriterTumininu helped us connect education-led content to revenue outcomes, growing enrollments and event sign-ups by 400%.
Thrive Financials
Content & Brand ManagerLet's Work Together
If you're building something in Africa or for African markets and you need someone who gets growth, brand, and content, I'd love to hear about it.
Or reach me directly at itantife@gmail.com
I typically respond within 24 hours.