Growth Strategy
Cross-channel plans for acquisition, retention, and conversion across diverse African and global markets.
Hello, I am Tumininu
Growth-focused Marketing and Communications professional with 4+ years of experience building brands and executing high-impact campaigns across fintech, lifestyle, web3, and entertainment.
My Skills
Cross-channel plans for acquisition, retention, and conversion across diverse African and global markets.
Clear positioning, storytelling, and messaging systems that improve recall, trust, and audience action.
SEO-led content strategy, editorial planning, and performance tracking that drive sustainable organic growth.
Community programs and GTM execution that connect product value to active, loyal user ecosystems.
About
Before I knew what startup growth was called, I knew I wanted African businesses to be seen globally. Marketing became my tool to make that happen, through strategy, storytelling, PR, and measurable campaigns.
I see brands as living stories. My work translates those stories into visibility, acquisition, and community impact across fintech, HRtech, Web3, and media ecosystems.
Recent Projects
Social, brand, and newsletter strategy with measurable audience and engagement growth.
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SEO content engine that expanded reach, strengthened engagement, and improved conversion metrics.
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Education-focused content strategy that scaled community, awareness, and course registrations.
View Case StudyClients Feedback
Tumininu rebuilt our social and communication rhythm. Engagement climbed by 65% and newsletter open rates improved by 42%.
Her SEO and editorial strategy transformed our visibility, with 120% organic traffic growth and stronger content performance.
Tumininu helped us connect education-led content to revenue outcomes, growing enrollments and event sign-ups by 400%.
Get In Touch
If you need strategic marketing, growth campaigns, or communications support, let’s build something high-impact together.