Case Study
American Women In Tech
Contracted via Upwork in 2024 to manage social media, corporate communications, newsletters, and brand messaging consistency.
Challenge
The brand needed stronger channel cohesion and more effective communications output across social and email touchpoints.
Approach
- Managed social account calendars and executive-facing communication materials.
- Refined brand messaging for consistency across digital touchpoints.
- Planned and improved newsletter structure and audience relevance.
Results
- Increased follower engagement by 65%.
- Improved newsletter open rates by 42%.
- Strengthened digital brand consistency across channels.