Case Study

Thrive Financials

In 2023, I led content and brand management for a financial education platform, aligning strategy, channels, and campaign goals to measurable growth outcomes.

Role Content & Brand Manager

Focus Strategy + Campaign Execution

Timeline 2023

Region Remote

Challenge

The brand needed to improve consistency, grow audience quality, and turn educational content into stronger enrollment and event outcomes.

Approach

Built an end-to-end social media strategy tied to clear KPI targets.
Produced educational content for budgeting, investing, credit, and retirement topics.
Coordinated content across social media, email marketing, and web channels.

Results

Grew social media following by 74% in two months.
Increased course enrollments and event registrations by 400%.
Improved brand awareness and trust positioning in the category.