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Turning a lifestyle blog into an organic traffic engine
Batter Box had good content but no one was finding it. I built an SEO strategy that changed that.
Challenge
The publication was producing decent content on pop culture, fashion, and lifestyle, but almost none of it was ranking. Organic traffic was flat, bounce rates were high, and the content wasn't structured to convert readers into repeat visitors.
Approach
- I audited the existing content, identified the keyword gaps, and started producing SEO-optimized articles targeting the terms their audience was actually searching for.
- Restructured older posts for better readability and search performance.
- Focused on making every piece rank on Google and get shared on social.
Results
- Organic website traffic up 120%
- Social media shares and engagement up 73%
- Blog click-through rate improved by 60%
- Lead generation grew by 200%