Case Study
Batter Box
As Contributing Writer in 2024, I built high-quality, search-optimized editorial content across pop culture, lifestyle, and trend topics to drive organic visibility.
Challenge
The publication needed higher discoverability, stronger click-through performance, and deeper audience engagement from editorial output.
Approach
- Produced SEO-optimized long-form and short-form pieces on targeted categories.
- Applied content structure and keyword strategy to improve search rankings.
- Focused on credible research to raise quality and trust in published content.
Results
- Boosted organic website traffic by 120%.
- Increased social shares and engagement by 73%.
- Improved blog CTR by 60%.
- Drove 200% growth in lead generation via content campaigns.